Essential Content Marketing

The world of Content Marketing is exciting, vast, and a little scary at the same time, but it is so worth diving into. Resources and material for Content Marketing are something that every business owner can work on all the time, so you have media and material on hand when ready to use it. Content marketing is here to stay, and embracing it on every level is so worthwhile. Whether you are utilizing websites, blogs, video channels, online newsletters, or the various social media platforms, keep building up your pictures, quotes, data, statistics, videos, or whatever you can to have a wealth of resources to flesh out your content.

You can start building your content by establishing social media accounts and sharing the posts from related topics that others have created. If you choose such posts wisely it demonstrates that you are discerning in taste, interested, and knowledgeable about your field and creates content at the same time. However, if we are taking advantage of someone else’s efforts in content marketing, we have to view a great deal of what is published with the sales pitches linked to it in mind.  We have to use our judgment more and more these days so we are clear on just how much media and advertising we are sharing on social media. Why promote your competition by not reviewing a post carefully to discover the links to their product or service.

It sort of takes away from the experience of reading copy, when you have to apply extra discretion and seek the clues to see if the article is genuinely full of great tips, or are they supplying the minimum hook in order to promote a company, event or service. I find my first approach in clicking on buttons and exploring links is to determine the angle from which it comes ASAP before reading on. The bottom line for most online efforts is that someone wants to sell you something, but be careful of overkill on the selling and try to provide some substance to your content.

One of my passions is environmentalism. Hundreds of times while sharing posts on my Managing Earth FaceBook page, I have opened up a really interesting blog or post which I would love to share with the world, but I just can’t bring myself to repost it because it means promoting a product or several products that are plastered all over the page. So keep that aspect in mind if you truly want your posts to be shared. If you are promoting a cause – keep it noble!

Of course, there have always been angles to printed, magazines, newspapers, etc., but I miss the days of innocent perusing, without a watchful eye for the sales pitch buried in the content, subliminal or not.

That said, advertising is the engine that runs most of the business in the world, and if we have to have it, content marketing is certainly making it more interesting! The images, videos, quotes, quick tips, and facts are so entertaining when done well, that you can easily forget the premise of selling and just enjoy being entertained and informed. Content marketing can make marketing a company a lot more fun and interesting.

Don’t forget the advantages of linking to outside sources. It makes your message less focused on you and may just pay off in a reciprocal link and a good rapport with the source to which you are linking. ‘Facebooks Likes’ often pay off.

I can’t say enough about the video component of content marketing. Many times I have tried to get on the first page of results for a search engine only to be usurped by sites that are more established and paying for ad words. However, when I established a YouTube site, gave my channel and video really well-crafted descriptions, boom, there I was on the first page. If you can make any sort of video to promote your business or cause, I highly recommend spending the time on this media.

Here’s hoping that the content marketing industry keeps developing into a positive force with some sort of watchdog system to keep everyone honest in their published comments and properly researching subjects before posting online and sending out newsletters to subscribers.

It is an intimidating yet thrilling moment when you have thoroughly researched your subject, carefully determined key search words, perfected your phrasing to convey the most information with the least amount of words, yet with your own approach, and then press that ‘Publish’ button. To think you can reach the world from your own little computer is really empowering and I highly recommend it to anyone who has something to say.  It’s a blast!  Just find the right venue and you’re off! Embrace the blog and video channel. You will be glad you did.

For more tips on Content Marketing, find lots on the Illuminate Media and Communications Facebook Page or Pinterest Page.

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About Janice

Marketing specialist combining copy writing, web and graphic design skills, along with photo and video editing to promote businesses and share messages.
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