Web Design for businesses by Illuminate – Media and Communications focuses on content, writing with clear effective phrasing that encompasses a variety of carefully chosen ‘search words’ for SEO and ultimate communications. Copywriting must be succinct and have a punch where required. Finding the right balance for copywriting is crucial for clear messaging and search engine optimization.
Pictures tell a thousand words! They not only enhance the story they also add an aesthetic value to pages and set an instant tone.
Much care is taken to obtain the best product shots available. This can involve taking photographs first hand of products, obtaining photographs from client or manufacturer resources, capturing action shots of product use, installation, results, etc. The same thing applies to video footage. Custom graphics are created to increase the look of a professional, finished looking website.
Linking to and from a site is another important step in having your site found and establishing ‘street cred’. A good meta description goes a long way in attracting your target audience and should be formed with key search words in mind. There are so many elements involved in creating a good web page. It is an ever-evolving dance of information exchange, updates, repositioning and tweaking that brings the page to its optimum state.
Below are a few website page samples.