Content Marketing is an exciting and interesting vehicle to promote an idea, service, event and more. It is communicating with people who might be interested in what your sharing, potential clients and clients to entertain, enlighten, build a rapport, and attract those to your product, service or vision without buying ads for print or web.
It is a fabulous way to insert key search words throughout your blog, site, newsletter, etc. to increase Search Engine Optimization and attract and retain your targeted audience. You build up your media resources while creating content and can re-purpose the copy, images, quotes, reviews, whatever you can come up with, and integrate it throughout your marketing campaign.
Content Marketing can also help with your ‘Street Cred’, allowing you to give tips, advice, comment on relevant articles, speakers, links and engage with the community on topics relevant to your business. You can create a great deal of confidence in what you focus on, by consistently publishing information to buyers that will help them access the market,
Content Marketing isn’t new but has taken new forms to keep up with today’s media choices including:
- Social Media – Google+ and Facebook Pages, Instagram, Twitter, etc.
- Blogs for Content Marketing
- Blogs for Marketing Tips and Advice
- Geomedia Marketing Services
- Print Media
- Image Content
- Promotional and Educational Videos
- YouTube and Vimeo sites provide a really effective way to share your message with a lot of value as far as SEO goes
- There is a myriad of Apps out there to choose from as well.
The strategy of Content Marketing is interesting to examine when one considers timing, length of blurb, phrasing, use of key search words, images used, number of links, and a number of other factors that are relevant in creating a successful communication.
Let Illuminate – Media and Communications help with your content marketing, by developing the tools to help you run with your own content, or taking over the reins, and publishing content in the media you select.