Content Marketing is an exciting and interesting vehicle to promote an idea, service, event, and more. It is communicating with people who might be interested in what you are sharing yourself or on behalf of clients to entertain, enlighten, and establish a rapport. Use it to attract people to your product, service, or vision without buying ads for print or web.
This is a fabulous way to insert key search words throughout your blog, site, or newsletter, to increase Search Engine Optimization and attract and retain your targeted audience. You can monitor keywords and see what content is ranking the best for your overall campaign. You build up your media resources while creating content and can re-purpose the copy, images, quotes, reviews, or whatever you can come up with, and integrate these elements throughout your marketing campaign.
Content Marketing can also help with your ‘street cred’, allowing you to give tips, and advice, comment on related articles, speakers, and links, and engage with the community on topics relevant to your business. Your input, data, and insights can be valuable assets once you create a reliable, trusted source and share interesting opinions on subjects that attract your target audience. Relevance is of great importance when it comes to attracting a following, along with clear evidence of research, expert opinion, and an intelligent yet warm attitude. It is a great idea to keep the content current, updating or deleting irrelevant information, outdated events, etc. Constructive audits are a good thing to conduct every few months.
We can’t say enough about how Online Video Channels provide a really effective way to share your message with a lot of value as far as SEO goes. Since Google owns YouTube, they tend to pay a lot of attention to video and channel descriptions and it can be a surefire way to raise one’s rankings. Podcasts are also making huge headway into the entertainment market as more and more people seem to be paying less attention to mainstream media. Promotional and Educational Videos are also a great vehicle on which to base a marketing campaign. Geomedia Marketing Services are also becoming a valuable way to share information and seem to be here to stay, offering the locative aspect to searches.
Image content can be an important tool on websites, etc., and make the case for naming images and their ‘Alternative Text’ title with care, employing effective search engines words and phrases. Although the advertising world has shifted away from Print Media somewhat, it still has its place in certain arenas and can be a great marketing tool.
See more in the article: Blogs for Content Marketing and on our page: Blogs for more on marketing tips and advice. We also provide examples of Newsletters to show how that platform can beautifully employ content marketing.
The strategy of Content Marketing is interesting to examine when one considers timing, length of blurb, phrasing, use of key search words, images used, number of links, and a number of other factors that are relevant in creating a successful communication in the myriad of apps from which to choose to share.
Let Illuminate – Media and Communications help with your marketing, by developing the tools to help you run with your own content, or taking over the reins, and publishing content in the media you select.