Managing releasing blogs can make the difference between running a smooth and effective marketing campaign, or struggling with it in a stressful state while making it all more work than it should be. Staying on top of the game, with a clear plan for content, scheduling, and event promotion will surely pay off in many ways in the end. Here are a few tips, and reasons, to develop a solid overview and marketing schedule surrounding your blogs:
- One of the most important reasons to honour a schedule when posting content pertains to a time-sensitive topic is simply because deadlines creep up so easily, and can catch you unprepared. A good marketer will start sharing details about an event early, endeavouring to dispense a variety of details, links, and ‘call to action’ in a professional and pleasing fashion, in each post. Also, since certain topics for blogs are better posted at different times of the year, especially if they relate to holidays, and special events, populating your calendar really helps with your long-term overview and marketing plan, as you take into consideration posts related to holidays as well, seasons and events.
- Having your overview, and notes, scheduled using calendars in Google, Outlook, Thunderbird, or a more sophisticated project management system such as Asana, or even accounting software packages, not only keeps you on track, but it also serves as a place to store pertinent information related to posts.
- Creating a regular flow of posts, rather than releasing several in a row and then having huge gaps in between is more professional and more likely to keep your audience coming back for more.
- The ability to create blogs ahead of time, and schedule their release, at a later date, is a convenience many bloggers use. Often companies hire people to write several blogs, days or weeks before posting them, and simply continue Managing Releasing Blogs according to their needs, and scheduling their release, to maintain a regular flow of communication.
- If you are re-posting a time-sensitive issue, give precedence to posts that relate to recent events in the news, so you can share the latest news, rather than commenting on stories days or weeks old. You can always re-schedule blogs that are already scheduled to be posted.
- When it comes to blogging, you don’t want to say too much in each publication. It takes discipline and control to avoid droning on too much, but your restraint will usually benefit you in the long run. If you plot the course of relating information, this often helps in not blowing all your content in 1 or 2 posts. Although all blogs are different, and your target audience can play a role in determining the length of your blogs, 600 words are considered the maximum number of words for a blog by many. A minimum of 300 words will get you a good rating by ‘Yoast SEO’.
- With that said, it is good to remember the phrase: “a picture is worth a thousand words”, and if you choose the right image, it can not only raise your level of communication, but will increase the entertainment value, and provides a source to link.
In marketing, you might find, that just viewing a blog schedule is often inspiring. If it is ‘in your face’, you are more likely to be triggered to think of a new idea, or at least embellish your notes. So, develop whatever system helps you when it comes to managing to release blogs the best, to lessen any stress around releasing your details, thoughts, photos, etc. to the world while making your efforts more effective, enjoyable and, easier tasks to complete.
Read more on managing social media.